How to Avoid These 7 Common Social Media Marketing Mistakes
What has always been the simplest way to generate new business? Referrals from existing customers to their friends and families.
Creating raving fans who sing your praises to others is both least expensive & most productive form of advertising. A lot of people tune out traditional means of advertising. Only 1 1 in 6 television commercials actually generate a confident return on investment. No-one under 70 uses Yellow Pages for anything. But over 80% of consumers can make a purchasing decision based on the input of friends and family.
Social media marketing supplies the electronic platform for word of mouth marketing to exist. Over 800 million users worldwide use Facebook. The average Facebook user has 130 friends and is connected to over 80 Pages, Groups, and Events. Over 1 billion tweets venture out each week. YouTube has over 100 million views each day. The prospect of your message to be spread by raving fans is more frequent today through social media than any other time in the annals of business. Can Private Jet Travel afford not to participate in this marketing revolution?
If you are like me, you study from making mistakes. However, when you can study from the mistakes of others, you then will achieve success quicker. So why not study from the mistakes of others? Here are a few common mistakes new marketers make when attempting to create and implement a social media plan:
I’ll figure it out when i go- the biggest time waster is going right into a social media marketing campaign without the plan. Take time to get educated on social media sites. Not all sites are designed for businesses. Also, once you understand a site, learn all the benefits of the website. Correcting mistakes is very frustrating and will lead to many companies abandoning their plan and walking from the strategy. Instead, learn the fundamentals of establishing these site, understand the different options, and spend your time engaging instead of fixing problems. You can find good online educational programs out there that can teach business owners on how to create and implement a social media plan.
Let’s add 100 sites in one day- it’s tempting to go out and develop a Facebook, Twitter, LinkedIn, StumbleUpon, Digg, Delicious, YouTube, and Foursquare account all at once. But the problem with this strategy is that should you grow too fast, you will not be able to match all the benefits of each site. The best approach is to create one site, like Facebook, learn the facts and properly implement. Create your Fan page, join groups, take part in events, and engage with others. If you set up 12 at once, you won’t be as active and your insufficient participation could defeat your overall goal. It’s better to have one or two 2 completely utilized social media sites than 100 poorly designed and ignored platforms.
Profiles don’t matter- users of social media won’t engage with people who don’t have complete profiles. Given the popularity of Twitter, Facebook, and Google+, lots of people will see you before they find your website. If they find your website and you have a pic of one’s logo, no pic, or hardly any personal information, then they will most likely ignore you. Your profile is your first impression, so be creative, be thorough, but most importantly, be personable.
Here’s the pitch- here’s the largest stumbling block for some beginning marketers. Once they have an audience, they feel compelled to broadcast their message to the masses. This kind of media is really a huge mistake and you will be ignored if you try out this on social media. Traditional one way marketing practices are a dying breed and attempting to imitate these ineffective methods on a new medium will yield exactly the same failed results. Rather than selling your product, educate the masses and establish yourself as an expert in the field in which you are practicing. For instance, if you are a Realtor, instead of promoting yourself and your site, educate homeowners on what they can do to market a house themselves. The truth is, only a small percentage of individuals will act on do-it-yourself content. By providing valuable information, you will become an expert about them. Then, when the reader is preparing to sell their house, they will probably ask for your services.
Same method of communication- not everyone receives information through exactly the same medium. Some people like to read, others like video, plus some people will be attracted to pictures on your site. The key is to mix up the way you post. If you simply put out a blog every day, your followers can be blind to your communication method. Change it out up a little. Should you have a blog one day, then put up a simple video the next. Post and tag people in pictures later in the week. The more variety in your posts, the more interaction you’ll achieve.
Peaks and valleys- be consistent in your social media marketing activity. This doesn’t mean that you have to make posts multiple times every day. But if your goal would be to make 30 Facebook posts monthly, you’ll find it’s easier to have 1 post each day than 3 days with 10 posts.
Do it all yourself- did you ever have multiple email accounts? I used to have a hotmail, yahoo, and gmail account that I’d use to communicate with people. Having to log into multiple accounts each day to check on the emails became annoying, time consuming, and ineffective. The fact is, it became to time consuming to get this done and I hardly ever used my email. However, once I learned to load all of my email accounts into Outlook, I was able to efficiently check and make use of the benefits of email. Exactly the same applies to social media. When you have to log into and log from 5 different social media sites each day, it’ll become tiresome and your degree of engagements on these sites will dwindle. Therefore, utilizing tools that may enable you to log into all your social media makes up about interactions may be the easiest way to ensure that you consistently implement your social media plan. Again, there are a few good all-in-one social media marketing dashboards that will allow you to streamline your accounts and social networking efforts.
In summary, if you’re a small business owner looking to create a social media marketing plan for your business, you then absolutely should learn how to use the technology and find tools to work with you in the daily utilization. Unless you know how to create a house and you don’t have a hammer, that house isn’t going to get built. By firmly taking the steps listed above in the following paragraphs, it will be possible to quickly and effectively create & implement your personal profitable social media plan.
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